And what about the CONTENT? That’s the real challenge!
I recently provided graphic recording in a retreat for a company leadership team, and on the second day, the HR Director pointed to one of the first day’s charts and said:
“that one’s great—it really captured the conversation, but the ones you just did? They’re incredibly helpful. I listened to those presentations, but I didn’t get nearly that much out of them. It’s all there, and they look wonderful too. Thank you!”
The first day’s charts were probably just as good as the next day’s, but the second batch were what she needed most from the meeting.*
Those captured the key points of 4 group presentations that had been put together in a hurry. They were fast, a bit disorganized, and rambled off-subject occasionally. Each graphic record distilled essential information and highlighted what was most important, while the images caught the flavor of the ideas being proposed, the context that shaped them, and where there was the most energy.
It’s not about the picture, it’s about the content, the ideas, the meaning, creating impact. That’s why I’m there: because it’s important that people remember what was presented, discussed, and decided. And especially, what they committed to do.
Those presentations? The group members signed their charts—and took ownership of their ideas. They’ll use the digital images later in presentations and conversations as they bring those projects to life.
Whether your high-value meeting is large or small, it’s important!
Oh, people will remember getting together, the meeting place, the food, the drink, the collegiality, but will they remember the key ideas, the Ah Ha moments, the important details? That’s where the graphic record is so helpful.
It takes only about 3 minutes to review a chart, and it will bring your meeting back to life: not only the material covered and the questions answered, but people will even remember how they felt in the moment. That’s the power of image.
When you provide participants with the digital chart images a few days after the meeting, you’ll help them move the content from short term memory into long term memory.
And those memories will be richer and more complete, because color and image are processed and stored in many more areas of the brain than words are.
Find out how graphic recording & facilitation can add value to your next meeting >> CLICK HERE to Request a free consultation today!
* I wish I could share those charts here, but they’re confidential, as is most of our work.
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