About Us
Who We Are
Visual Logic provides Graphic Recording (sometimes referred to as Visual Scribing, Live Scribing, Doodling, or Sketchnotes), Graphic Facilitation, Design Sprint Facilitation and Animated Scribe Videos for leading organizations including Chick-fil-A, Belk, Coca-Cola, the Centers for Disease Control and Prevention, and more. We help organizations harness the tremendous potential of their critical meetings, retreats, conferences, and development programs. Put simply, we combine word and image to make meetings and communications better.
With a world-wide network of resources, Visual Logic can provide a single Graphic Recorder or Facilitator, or a whole team of professionals, to handle multiple breakouts or locations. We’ll also help you design the most effective and cost-efficient solutions and work with your meeting leaders and planners so you get the most value out of your investment—during the event and long after!
Founder Martha McGinnis has been a leader in the field of graphic recording and facilitation for more than a decade. She is a former President of the International Forum of Visual Practitioners and is currently a Vice President of the Southeast Association of Facilitators.
Martha has a gift for helping participants feel ownership in the meeting process and commitment to the outcome. Her work helps attendees quickly recall the highlights, great moments, key messages, and next steps in a way that PowerPoints and flip charts cannot.
Meeting organizers appreciate the way Martha’s graphics communicate what happened and what mattered — quickly, and in a way that grabs people’s attention. They especially appreciate how easy it is to bring Martha and her work into their events — Visual Logic makes it simple to add “WOW”.
If you’re ready to go beyond the “canned and perfect” toward something more innovative and creative, consider adding the magic of graphic recording and facilitation to your next meeting. Partnering with Visual Logic will ensure that people think and talk about your event for months to come.
Increase learning and multiply return on investment for your high-value meetings and events
Where can Visual Logic add value?
Martha has a gift for helping participants feel ownership in the meeting process and commitment to the outcome. Her work helps attendees quickly recall the highlights, great moments, key messages, and next steps in a way that PowerPoints and flip charts cannot.
Meeting organizers appreciate the way Martha’s graphics communicate what happened and what mattered — quickly, and in a way that grabs people’s attention. They especially appreciate how easy it is to bring Martha and her work into their events — Visual Logic makes it simple to add “WOW”.
If you’re ready to go beyond the “canned and perfect” toward something more innovative and creative, consider adding the magic of graphic recording and facilitation to your next meeting. Partnering with Visual Logic will ensure that people think and talk about your event for months to come.
Meet Martha McGinnis
Founded in 2003 by Martha McGinnis, Visual Logic is the product of a career in private industry that encompassed management, finance, organizational development, and operations. The common threads were people, process, leading change, and meetings. Lots of meetings.
For Martha, work as a Graphic Recorder and Facilitator is the resolution of a life-long oscillation between word and image. Providing fresh and powerful tools for moving organizations to higher-order thinking and action, hers is a unique practice that brings into the meeting room her deep grounding in the language and process of business, as well as her fluency in visual expression and high-fidelity listening. Her work was featured in a 2006 issue of Training + Development magazine.
Martha brings years of experience to everything she does, and clients consistently rave about her and her work.
In private industry, Martha collaborated with line employees to identify changes in individual work practices, systems, and beliefs necessary to eliminate hazardous incidents. The pilot program they eventually proposed became the heart of a multi-million dollar, industry-transforming operational excellence program.
Dedicated to facilitating the success of worthwhile efforts wherever they arise, she works with organizations of all kinds to identify core principles, surface internal wisdom, and build visions, strategies, and plans that people will embrace whole-heartedly. To that end, Martha tailors her work to support the specific needs of her clients: Leaders, Facilitators, and Consultants who seek to enhance processes, engage people, and achieve lasting results.
Martha is well-prepared by both education and experience to practice in a full range of organizational environments. Based in Atlanta, Georgia, she practices throughout the Southeast, nationwide, and beyond.
Helping people tell their stories, together, to create new possibilities
Education & Training
Bachelor of Liberal Arts, St. John’s College, (The Great Books Program)
Graduate Studies, University of Kansas at Lawrence, Architectural Engineering
Master of Business Administration, University of Kansas at Lawrence, Finance
In addition to formal academic study, Martha has completed a number of certification and continuing education courses including: Ideo’s Introduction to Human-Centered Design; The Effective Facilitator, Leadership Strategies; Graphic Facilitation, The Grove Consultants; Certified Facilitator, Developmental Dimensions International; Internal Consulting, QualTeam; and Leadership Mastery and Leading Learning Organizations, Innovation Associates.
Professional Activities
Martha makes it a priority to get heavily involved in order to positively contribute to her profession, her colleagues, and her community.
She is a Vice President of the Southeast Association of Facilitators .
She is a former Board Member and Past President of the International Forum of Visual Practitioners. Martha is committed to establishing Visual Practice, including Graphic Recording and Graphic Facilitation, as a powerful and valuable tool that belongs in every meeting-planner’s toolkit. She has undertaken the task of supporting and unifying a diverse and far-flung membership around a common purpose: making a powerful and positive impact on meetings everywhere.
She is a past President of the Atlanta Treasury Management Association, and has been a member of these organizations:
- International Association of Facilitators
- International Society for Performance Improvement
- Meeting Professional International
- Society for Human Resources Management
Personal Likes and Interests
Martha is a longtime Atlanta resident, and enjoys travel– especially to the Shenandoah Valley in Virginia. When she isn’t working with a Visual Logic client or volunteering in a professional capacity, Martha enjoys reading, mindfulness meditation, and spending time with her family including her engineer husband, two daughters, and two crazy cats.